Competitive Intelligence
Using traditional methods, gathering, and then analyzing, competitive intelligence about customers, products, competitors and any other factors that affect the strategic decision making processes for enterprises, can be very time consuming, leading to delayed business responses that fail to produce substantial benefits.
Intellect Technologies Competitive Intelligence Framework uses Big Data Analytics to gather relevant data from all sources, to deliver improved competitive intelligence to your management team, on a real-time basis.
Intellect Technologies Competitive Intelligence service involves a 3-step approach:
- Using our proven Big Data Architecture models, we continuously capture publicly available information from various sources, such as surveys, social media touch points, press releases, tracking heat maps etc., regarding the behavior trends of your customers, as well as the products and services offered by your competition.
- We then apply our Advanced Analytics & Data Science capabilities on this information, to derive hidden patterns and correlations, i.e. business intelligence that can help you outpace your competition.
- Lastly, our end-user-friendly BI Reporting Tools & Dashboards present the results thus extracted, to you, in the form of comprehensive, meaningful and actionable intelligence, drastically reducing your response time, and giving you a decisive competitive edge in your industry.
Intellect Technologies Competitive Intelligence consultants don’t just bring to the table their technological and analytical expertise, but also their astute business acumen, gained through years of extensive work experience on the client side. They help you measure your products, pricing, promotions, policies and processes, against your competitors.
Changing market trends and dynamic consumer behaviors make it essential for organizations to remain abreast of all that is happening in their business environment, in order to survive in today’s volatile business scenario. Intellect Technologies Competitive Intelligence package takes you one step ahead, so that you don’t just survive, but, thrive.