Data Monetization
Big Data is all around us now. IoT, Marketing, Sales, CRM, and tracking data produces even more volumes, types, and sources, but to transform this muddy lake into a competitive edge, you need crystal clear actionable insights.
Intellect Technologies Data Monetization does exactly that. It turns your data into currency. It generates quantifiable economic benefits by leveraging data generated through business operations, external information and content, as well as data collected through sensors and devices participating in the IoT.
Intellect Technologies Data Monetization methodology combines experience and innovation for analyzing and processing your extensive data to help you develop and implement additional revenue channels, whether direct or indirect, from your existing data assets.
Intellect Technologies Data Monetization uses a 4-step approach for helping you effectively monetize your data assets.
- Step: 1. Inventorying the Data:
Creating an information asset inventory that is clean, accurate, categorized and actionable. - Step: 2. Identifying a Market for the Data:
Identifying who needs what, when, where, how, how much, and for how long, through our proven models ofPredictive Analytics, Marketing Analytics, Sales Analytics, and Competitive Intelligence. - Step: 3. Analyzing or Adding Value to the Data:
Creating more actionable information from the existing data, through our in-depthBI Reporting & Dashboards, and Advanced Analytics & Data Science modules. - Step:4. Monetizing the Data:
Determining multiple ways to derive quantifiable benefit from the data, by- Selling it to new and existing markets.
- Using it to improve internal business decisions and processes.
- Sharing it by packaging with the core products/services as an upgrade.
- Sharing it with other resources across the company to enrich their experience.
- Optimizing it for cost effective storage, compute, sharing, and analysis.
As the world continues to be instrumented with real-time analytics and sensors, data continues to be vital to all businesses. companies that effectively monetize data as an asset will thrive in this new era.
Intellect Technologies Data Monetizationprovides a cost-effective solutions-centric approach to help you maximize your data value using systems and platforms already in place.
